We’ve launched an all new peer-to-peer fundraising platform that allows individuals or groups to raise money for one of our disaster funds, like the Hurricane Harvey Classroom Relief Fund or Hurricane Irma Classroom Relief Fund, in support of classrooms damaged by a natural disaster.
If you’d like to lend a hand to classrooms impacted by a disaster, check out our seven tips for successful peer-to-peer fundraising on AdoptAClassroom.org.
1. Timing is Everything
Crowdfunding often relies on urgency to get potential donors to commit. Goal dates can be helpful when crowdfunding for a specific disaster fund, which is why we made it so peer-to-peer fundraisers can set their own fundraising goals. Be realistic about your timeline so that donors have enough time to see your page and make a donation after tragedy strikes a classroom.
2. Set Realistic and Exciting Goals
Donors want to feel the impact of their donation, and are motivated by clearly defined goals. A 2012 study by Blackbaud explores why individuals give to charity. One-time gifts are generally motivated by a personal connection to the cause such as education or natural disasters… or to you as a friend asking them to lend a hand!
If you’re fundraising as an individual, consider setting a reasonable goal of $250 to $1,000. Want to make a bigger impact? Fundraise as a team with your friends, family or coworkers to set a goal of more than $1,000. Marin Primary & Middle School staff and students teamed up to crowdfund, and have since raised nearly $4,000 for our Hurricane Harvey Classroom Relief Fund.
3. Embrace Your Inner English Student—and Share About Yourself!
Treat your fundraising page like a personal essay. The same rules apply. Always proofread, twice.
And make it personal. The more you give of yourself, the more others will give! Don’t be afraid to share why you are fundraising and what helping means to you. Show how important this cause is to you by making the first donation—your supporters will know you are serious about making a difference for those in need.
4. Pictures Matter
Eighty-four percent of human learning is visual. If you want to be successful in peer-to-peer crowdfunding, you need to include powerful photos on your page.
Articles that contain images get 94 percent more views than articles without. Don’t miss out on views because you didn’t take the opportunity to find or take quality photos that show why classrooms in that area need funding.
Click here to view the flood photos used by Arlington Jazzercise Premier Center when they were fundraising for the Hurricane Harvey Classroom Relief Fund.
5. It’s Good to Have a Team
With our team peer-to-peer fundraising platform, you can get a group of friends, coworkers or family together to partner in raising money to help teachers and their students affected by a natural disaster. By teaming up with others, each person can focus on the crowdfunding skills they bring to the table.
Social media not really your thing? See if you can enlist a friend who’s on Facebook 24/7. Are you a math teacher intimidated by writing? Find a creative friend to help you craft your profile. Are there parts of your community you’re not involved in? Find friends that run in different circles than you: a professional who knows everyone in their field or someone involved in local government.
6. Spread the Word With Social Media
Traditional fundraising techniques aren’t dead, but they won’t do the job alone. According to Blackbaud, using social media increased fundraising results by 40 percent.
7. Get Your Network Involved
If you’re looking to support teachers impacted by a natural disaster, you likely have a classroom full of students, coworkers or family who want to help. Let them!
Ira B Jones Elementary teacher Gretchen Ross helped get students in her school involved in peer-to-peer fundraising after they learned of the impact Hurricane Harvey had on Texas classrooms.
“My students started their school year smoothly and after our discussion about Hurricane Harvey, they felt bad kids in Texas weren’t able to start their school year,” said Ross. “They thought of the backpacks, supplies and school clothes so many kids had just bought and lost in the flooding.”
Ross helped her students get involved in supporting Texas classrooms by creating her school’s team fundraising page for the Hurricane Harvey Classroom Relief Fund. Her students created flyers highlighting their school’s fundraising page to take home to family members and raise donations. Ross’s school has since raised more than $1,200.
Click here if you’re interested in donating directly to the Hurricane Harvey Classroom Relief Fund or to start a fundraising campaign for classrooms damaged by flooding.
Click here if you’re interested in donating directly to the Hurricane Irma Classroom Relief Fund or to start a fundraising campaign for classrooms damaged by flooding.
Want to learn more about peer-to-peer fundraising? Click here to read why you should fundraise for classrooms struck by disaster or contact Aja Tashjian, Digital Giving Manager at [email protected] or 612-444-3467.